The first online store dedicated to Fairtrade fashion in Canada

etik & co is a young Montréal-based company whose mission, summed up in its slogan “Slow and fair fashion”, is to curate ethical fashion items that meet the highest standards for human rights and the respect for the environment.

For the first time in Canada, a full range of prêt-à-porter items made of Fairtrade certified cotton are available on an online multi-brand store, including clothes, shoes, socks and other accessories like backpacks.

“Consumers are increasingly aware of the conditions under which fashion items have been produced, as we can see with the rise of the Fashion Revolution movement”, says Loïc de Fabritus, the founder of the company. “People are now looking for products and brands whose values are in line with theirs: transparency, respect for human rights, social justice, environmental responsibility and support for the community. These are the values that guide us at etik & co.”

All the products offered are also carrying the GOTS certification, which guarantees that the textile fibers used are organic, and ensures that from the production of the raw materials to the assembly of the final products, the processes used are socially responsible and respectful of the environment. Most items are also cruelty-free and vegan.

The Fairtrade brands currently offered on the webstore are Etiko, Conscious step and MelaWear.

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